{"id":2708,"date":"2014-10-19T15:37:26","date_gmt":"2014-10-19T15:37:26","guid":{"rendered":"http:\/\/www.whatwesee.ch\/?p=2708"},"modified":"2016-07-21T16:31:06","modified_gmt":"2016-07-21T16:31:06","slug":"mcstudios","status":"publish","type":"post","link":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/mcstudios\/","title":{"rendered":"McStudios"},"content":{"rendered":"<p><strong>Ami Tsang Tsz Hei &amp; Magnhild Fossum<\/strong><br \/>\n<em>McStudios \u2013 The ideology of the role of studio<\/em><br \/>\n2014 \/ concept by Ami Tsang, performance by Magnhild Fossum \/ 1-channel video \/ colour \/ no sound<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/109367927?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>McDonald\u2018s is famous in its native North America for its cheap fast food, as well as for its drive-through service. This merchandizing strategy had to be completely rethought when it comes to the company\u2018s operations in East Asia in general, and Hong Kong in particular.<\/p>\n<p>The restaurant first opened in Hong Kong in 1975, and was the first to consistently offer clean, spacious, and bright environments to its customers, as well as repeatedly play delightful songs over the intercom. It has become a yuppie slum, and with very low costs. The staff tends to be young and cheerful, and will not expel customers who stay too long. All these considerations, be they aesthetic, architectural, or service-related, have contributed to the remarkably large market share of McDonald\u2018s in Hong Kong.<\/p>\n<p>In 2006, McDonald\u2018s began opening 24-hour branches of their restaurant, which quickly attracted more of what is called &#8220;McRefugees&#8221;. I do not consider myself as one of these McRefugees, as I am not forced to stay. I came to the idea of transforming McDonald\u2018s into my own personal studio. I would then also have the opportunity to invite different artists to collaborate with me in a sort of artist-in-residence type situation. The video featured in the exhibition shows my first guest artist, Magnhild Fossum, in my McDonald\u2018s studio.<\/p>\n<p><em>Exhibition view:<\/em><\/p>\n<p><a href=\"http:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_058-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2714\" src=\"http:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_058-1-300x200.jpg\" alt=\"McStudios\" width=\"510\" height=\"340\" srcset=\"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_058-1-300x200.jpg 300w, https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_058-1-768x512.jpg 768w, https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_058-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_057.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2709 alignnone\" src=\"http:\/\/www.whatwesee.ch\/wp-content\/uploads\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_057-200x300.jpg\" alt=\"Diplomausstellung Master Transdisziplinarit\u00c3\u00a4t 2014\" width=\"327\" height=\"490\" srcset=\"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_057-200x300.jpg 200w, https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_057-768x1152.jpg 768w, https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_057-683x1024.jpg 683w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-content\/uploads\/sites\/6\/2014\/10\/what-we-see_Exhibition-Baerengasse-ZH_058.jpg\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"excerpt\">Ami Tsang Tsz Hei &amp; Magnhild Fossum McStudios \u2013 The ideology of the role of studio 2014 \/ concept by Ami Tsang, performance by Magnhild Fossum \/ 1-channel video \/ colour \/ no sound McDonald\u2018s is famous in its native North America for its cheap fast food, as well as for its drive-through service. This&hellip;<\/p>\n<p class=\"more-link-p\"><a class=\"more-link\" href=\"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/mcstudios\/\">Read more &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[104],"tags":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibition"],"_links":{"self":[{"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/posts\/2708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/comments?post=2708"}],"version-history":[{"count":6,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/posts\/2708\/revisions"}],"predecessor-version":[{"id":3546,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/posts\/2708\/revisions\/3546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/media?parent=2708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/categories?post=2708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mtr.zhdk.ch\/whatwesee\/wp-json\/wp\/v2\/tags?post=2708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}